That said, let’s not be naïve; as your business grows, you will encounter some customers who are simply impossible to please. These customers may have woken up on the wrong side of the bed, recently lost their pet or a loved one, who knows — but for whatever reason, they’re determined to have a go at you online. I advise concluding your response by directing your customer to the relevant support personnel in your organization and assuring them that every reasonable action will be taken to address their complaint. My company has a dedicated customer experience lead who acts as a first responder in the event of a bad review. Her name, email and phone number is provided to the customer along with my response.
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