If possible, you or a member of your support team should reach out to the customer privately and do what you can to address their complaint. If you are successful here, and the customer is satisfied, then you may ask the customer to modify their negative review, perhaps changing one- or two-stars to four- or five.
Be careful here, you don’t want to come across as pushy, as if you’re dead set on getting the customer to change their review or take it down. Approach the situation with a genuine curiosity about the customer’s experience, with a real desire to know where things went wrong. Don’t ask for any favors without first making it abundantly clear how much you care about their experience with your business or brand and appreciate their feedback.
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