WEALTH October 10, 2025 0 Comments

Why RSA Insurance’s Bold Rebrand to Intact Could Be the Game-Changer Every Investor Needs to Watch Now

Ever wonder what it takes for a giant like RSA Insurance to hit the refresh button and emerge anew as Intact Insurance across the UK, Ireland, and Europe? It’s not just about a snazzy new logo or a different corporate color scheme. Nope—this rebrand is a bold stride, a unified global identity crafted by Canadian powerhouse Intact Financial Corporation (IFC), aiming to blend local savvy with international muscle. With nearly CAD$24 billion in premiums and a workforce of 31,000, IFC isn’t just playing around. They’re setting the stage for a new era where purpose, values, and ambition come front and center, especially in Ireland, where nearly 700 folks are already on board. This shift begs the question: can a name change really reshape how insurance connects with people and businesses on the ground? As you’ll see, this is far more than a simple makeover—it’s a strategic pivot loaded with promise and plenty of grit. LEARN MORE

RSA Insurance has rebranded as Intact Insurance in the UK, Ireland and Europe.

With the transition, Canadian parent group Intact Financial Corporation (IFC) is seeking to unite its companies under a single global brand that reflects “a shared purpose, values, and bold growth ambitions.”

IFC is the largest provider of property and casualty insurance in Canada as well as a leading specialty lines insurer with international expertise, and a leader in commercial lines in the UK and Ireland.

It has grown organically and through acquisition to almost CAD$24bn (€14.8bn) of total annual direct premiums written, with a team of 31,000 employees.

“The rebrand marks a pivotal moment for our Irish business and the Irish insurance market,” said Kevin Thompson, CEO of Intact Insurance Ireland.

“As Intact Insurance, we are bringing together deep local knowledge and global expertise to deliver a more connected and easy experience for our customers and brokers in Commercial and Personal Lines.

“This is more than a change of symbol and name. It’s a powerful statement of who we are, purpose and values driven, with a strengthened ability to help people, businesses and society prosper in good times and be resilient in bad times.”

In Ireland, Intact Insurance employs almost 700 people across Dublin, Galway, and Belfast.

The company works with brokers nationwide to distribute commercial, specialty and personal lines solutions and operates direct-to-consumer brand 123.ie.

Photo: (l-r) Catherine Hanley, Chief Claims Officer,Ryan Penton, CFO; Amanda Johnson, Chief Strategic Change and Kevin Thompson, CEO. (Pic: Julien Behal)