Hazlehurst had absorbed an obsession with the early aughts through osmosis and says her bandage purchase was subconsciously inevitable, likening her love of tight, feminine clothing to ‘90s sitcom The Nanny’s Fran Drescher’s personal style. She quickly clocked Kaia Gerber in an ankle-length style from Hervé Leger, recreating a look her mother, Cindy Crawford, wore in 1993 in 2024. This spring, Hailey Bieber tried the trend with a modern aubergine version from Saint Laurent, then later resurfaced a vintage Hervé Leger striped number from their Spring 1993 collection. After a slow incline, the bandage dress is experiencing a sudden spike in popularity. TikToks and media outlets declare it’s back—but for whom?
The controversial style earned its title because it literally looks like a bandage wrapped around its wearer. Compression is its MO—the hourglass form is evident even when on a hanger. The bandage originated at the house of Alaïa in the early ‘80s and was later popularized by former Alaïa employee Hervé Peugnet, who launched his version in 1992 under his own brand Hervé Leger. The bodycon dress was a staple among supermodels in the ‘90s, then adhered itself to early 2010s club culture on the bodies of the Kardashians, Rihanna, Rachel Bilson, and more. London-based fashion brand House of CB launched their own rendition of a bandage in 2010 and has since relaunched it for their 15-year anniversary.
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