Why The Fragrance Shop’s Bold Move Into Blanchardstown Could Be the Game-Changer No One Saw Coming
Ever wonder what it takes for a brand to break out of its comfort zone and stake a claim in new territory? Well, The Fragrance Shop just rolled the dice big time, planting its first-ever Irish flag right in the heart of Blanchardstown Centre. This isn’t just another store opening—it’s a power move, marking their inaugural leap beyond the UK and boldly stepping into the European market. Imagine the hustle, the strategy, the precision—occupying a sleek 114 sqm unit, creating jobs for a dozen locals, and curating an immersive fragrance experience that’s fresh, exclusive, and undeniably upscale. If you thought Blanchardstown Centre was already a hotspot, buckle up—The Fragrance Shop’s arrival joins the caliber of titans like The North Face, Accessorize, and Kiko, turning this mall into a magnet for premier international brands. Curious how this savvy UK giant plans to woo the Irish crowd with scents that speak volumes? Let’s dive into what this flagship store really means for the fragrance game and the retail scene at large. LEARN MORE
The Fragrance Shop has opened its first Irish store with a new flagship offering in Blanchardstown Centre.
The move marks the brand’s first retail location outside the UK and its entry into the European market.
The retailer will occupy a 114 sqm unit in Blanchardstown Centre’s Central Mall on level 1 and employ 12 people.
The Fragrance Shop is the UK’s largest independent fragrance retailer, with over 220 locations in the UK, offering best-selling fragrances and exclusive products.
The new store opening marks the latest leading brand to locate in Blanchardstown Centre in the past twelve months, following The North Face, Accessorize & Kiko.
The new store at Blanchardstown will offer an elevated shopping experience to help guests find their perfect fragrance match.
The store will feature displays for guests to browse best-selling and niche fragrances and access to exclusive fragrances only available at The Fragrance Shop.
To celebrate the opening, The Fragrance Shop will be hosting an event on Friday 26th and Saturday 27th of September between 11am-3pm with activations, prizes and goody bags on offer for purchases above €100.
Kam Birk, Director of Property at The Fragrance Shop, said, “We’re thrilled to be opening our newest flagship store at Blanchardstown Centre, Dublin.
“This marks a major milestone as our first store anywhere outside of the UK.
“We’re excited to welcome customers in Dublin into a space that truly reflects the future of our brand and brings our unique fragrance offering to an entirely new market.”
Bernard Nulty, Chief Operating Officer, Falcon AM,said, “We are delighted to welcome The Fragrance Shop to Blanchardstown Centre and wish the team every success as it opens its first location outside of the UK.
“This is another fantastic addition to Blanchardstown Centre’s growing selection of premier international retailers and brands.
“The Fragrance Shop’s innovative store design and market-leading range of products will undoubtedly prove to be a draw for our shoppers.”
Photo: Bernard Nulty, Chief Operating Officer, Falcon AM, Kirsteen Chan, Store Manager, The Fragrance Shop and Ciara Curtis, Marketing Manager, Blanchardstown Centre
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