Why the Surprisingly Simple Bandana Accessory Could Boost Your Summer Style and Confidence Instantly!
Remember when bandanas used to be just a tacky roadside souvenir? Well, buckle up because the ’90s staple has crash-landed back onto the summer style scene, and it’s hotter than ever. Believe me, seeing Elle Fanning and Simone Ashley rocking bandana hair accessories at the 2025 Cannes Film Festival made me do a double take—this isn’t your grandma’s neck scarf anymore, folks! From casual tees and jeans to playful printed sets, this versatile little piece is turning heads everywhere. Whether it’s Sofia Richie Grainge’s chic gingham look at the Hotel du Cap-Eden-Roc or Hailey Rhode Bieber channeling a ‘lemontini girl’ vibe in Mallorca, bandanas are staking their claim as the must-have summer accessory. So, if you’re wondering how this nostalgic throwback became the ultimate It-item, get ready to dive into the revival of the bandana—and trust me, you’ll want one for your next vacation or even just to flex your summer vibe. Ready to make the quirky cool comeback yours? LEARN MORE.
The ’90s style bandana hair accessory trend has unexpectedly become the It-accessory this summer. Our editors first noticed the trend taking shape at the 2025 Cannes Film Festival, where celebrities such as Elle Fanning and Simone Ashley wore bandana hair accessories to complement their French Riviera looks, whether that meant a T-shirt and jeans or a playful printed set. Since then, we have spotted them on everyone from Sofia Richie Grainge, who opted for a gingham, Hunza G bandana while vacationing at Hotel du Cap-Eden-Roc, to Hailey Rhode Bieber, who leaned into a “lemontini girl” look, with a polka dot headscarf paired with her vibrant Pucci bikini set in Mallorca.
During Paris Couture Week in early July, Dianna Agron added a plain black bandana to her look to attend the Maison Margiela Haute Couture show, while Diane Kruger sported a striped option at Patou. And Gucci’s latest campaign, featuring Emily Ratajkowski in an archive-inspired, printed head scarf, solidifies that bandanas have become the must-have accessory of summer 2025.
However, it’s no surprise that this trend is having a revival. Some may recall the accessory has had standout moments throughout past decades, from the way Jackie Kennedy Onassis styled them while yachting around the Mediterranean to ’90s supermodel Naomi Campbell, R&B star Aaliyah, and minimalist maven Carolyn Bessette Kennedy putting their own spin on them— bandanas are a summer classic.
So, whether you plan to have a Sardine Girl summer or are simply looking for a packable accessory to wear on your upcoming summer vacation, shop the best bandana hair accessories below.
Bembien Plage Scarf
Hunza G Sofia Gingham Headscarf
Chan Luu Embroidered Floral Bandana
Gucci Printed Silk Carré
Rowen Rose for FWRD Headscarf
Totême Geometric Monogram Silk Scarf
For Love & Lemons Red Dot Headscarf
Polo Ralph Lauren Classic Bandana
Lelet NY Tulip Gingham Silk-Organza Bandana
Petit Moments Lolita Head Scarf
J.Crew Oversized Printed Silk Bandana
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