Why the Surprisingly Simple Bandana Accessory Could Boost Your Summer Style and Confidence Instantly!

The ’90s style bandana hair accessory trend has unexpectedly become the It-accessory this summer. Our editors first noticed the trend taking shape at the 2025 Cannes Film Festival, where celebrities such as Elle Fanning and Simone Ashley wore bandana hair accessories to complement their French Riviera looks, whether that meant a T-shirt and jeans or a playful printed set. Since then, we have spotted them on everyone from Sofia Richie Grainge, who opted for a gingham, Hunza G bandana while vacationing at Hotel du Cap-Eden-Roc, to Hailey Rhode Bieber, who leaned into a “lemontini girl” look, with a polka dot headscarf paired with her vibrant Pucci bikini set in Mallorca.
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