Zurich Insurance’s Bold New Move at the Ploughing That Could Revolutionize Farming Fitness — Are You Ready to Witness the Future?

Who knew that farming and fitness would make such a dynamic duo? Ireland’s Fittest Farmer isn’t just back—it’s stepping up its game by transforming into ‘Ireland’s Fittest Farming Pair’ at this year’s National Ploughing Championships. But hold onto your hay bales, because there’s also a fresh-faced challenger entering the ring: ‘Ireland’s Fittest Sports Club.’ Imagine the toughest farmers teaming up while sports clubs from all corners of Ireland don their colors and flex their grit—from September 16th to 18th in Tullamore, Co. Offaly. Backing these fierce competitions is Zurich Insurance, offering a juicy combined prize fund of €7,500 that’s bound to ignite the competitive spirit. And overseeing the madness? None other than GAA legend and Ireland’s Fittest Family coach, Davy Fitzgerald, who’s thrilled to see communities rally behind the challenge. Curious how a farmer’s grit and a club’s muscle could reshape the traditional ploughing game? Well, this might just be the unexpected mash-up we didn’t know we needed—where determination meets tradition and athleticism. Ready to dig deeper? LEARN MORE.

Ireland’s Fittest Farmer is returning to the National Ploughing Championships under a new format as ‘Ireland’s Fittest Farming Pair’.

There is also a brand-new challenge: ‘Ireland’s Fittest Sports Club’ for the event, which runs from September 16th to 18th in Tullamore, Co. Offaly.

Zurich Insurance is to sponsor the new competitions with a combined prize fund of €7,500.

The competitors will be overseen by Ireland’s Fittest Family coach and GAA legend Davy Fitzgerald.

Open time slots are also available for any visitors to Zurich’s stand to take on the popular Hang Tough Challenge. 

Fitzgerald said, “I’m delighted to be back with Zurich this year overseeing the Ireland’s Fittest Farmer competition, which has become a real highlight at the Ploughing Championships.

“I’m especially excited about the new competition for sports clubs across Ireland. I encourage clubs to get involved, wear their club colours proudly, and show us what they’re made of!” 

Elaine Walsh, Head of Direct Farm Sales, at Zurich, said: “We’re thrilled to return to the Ploughing Championships with our biggest presence yet. It’s a fantastic opportunity to connect with the farming and sporting communities we proudly support.

“At Zurich, we understand the dedication it takes to run a farm or lead a local sports team, it’s the same dedication we bring to supporting our customers and communities.

“We look forward to welcoming everyone to our stand and offering support across insurance, life and pensions.”