WEALTH March 15, 2026 0 Comments

How the Kerrygold Way Campaign is Quietly Revolutionizing Irish Food—and What It Means for Your Business Growth

Ever stopped to wonder what makes a truly authentic St. Patrick’s Day feast? It’s more than just green beer and shamrocks— it’s about slowing down to savor the genuine flavors of Ireland’s rich culinary traditions. Kerrygold is putting their own buttery twist on this age-old festivity with their ‘Made the Kerrygold Way’ campaign, aiming to bring people together over simple, heartfelt dishes that remind us where we come from. Teaming up with JP McMahon, the brilliant mind behind Galway’s Michelin-starred Aniar, they’ve crafted a collection of recipes that don’t just taste good—they tell a story. From a hearty lamb hotpot that warms the soul to a golden apple & whiskey tart that sweetly whispers Ireland’s heritage, these dishes are rooted in more than just ingredients; they’re steeped in memory and comfort. And if you think this celebration stops at the Irish shore, think again. With global reach stretching from New York to Cape Town, Kerrygold’s iconic crisp sandwich is making its debut on menus worldwide, championed by none other than Amybeth McNulty, a shining star of Irish talent. So — what’s the secret ingredient to making your St. Patrick’s Day memorable this year? Maybe it’s simply cooking with quality, simple ingredients—and sharing it Kerrygold style. LEARN MORE

Kerrygold is championing authentic St Patrick’s Day celebrations centred around Irish food for its ‘Made the Kerrygold Way campaign’

The company has partnered with chef JP McMahon of Michelin Star restaurant Aniar in Galway to create a collection of authentic Irish recipes rooted in the country’s food traditions.

The recipes champion simple ingredients and real flavour and all use Kerrygold butter. Recipes include a hearty Lamb Hotpot, artisanal Stout Bread, indulgent Cheese Scones, and a golden Apple & Whiskey Tart.

“St Patrick’s Day is a time when people come together,” said Alice Langton, brand manager for Kerrygold in Ireland.

“We want everyone to share the recipes they love and the dishes that mean something to them, rooted in the comforting flavours they grew up with.

“When you cook with simple, quality ingredients, it creates moments that feel special, and that’s exactly what celebrating the Kerrygold way is all about.” –

The St. Patrick’s Day Made the Kerrygold Way campaign launches across Ireland, the US, Germany, the UK, South Africa, and beyond through social, digital, PR, and retail channels throughout March.

Beyond Ireland, Kerrygold is bringing the iconic crisp sandwich to food lovers worldwide.

Award‑winning Irish actress and Stranger Things star Amybeth McNulty will introduce the snack to her global audience on social media ahead of international activations rolling out across key markets.

Marquee pubs around the world will join the celebrations this March, with locations including WildAir in New York, The Auld Shillelagh in London, O’Reilly’s in Düsseldorf, Waxy’s in Frankfurt, and Foresters Arms in Cape Town all serving the Kerrygold crisp sandwich as the perfect pairing for St. Patrick’s Day.

Photo: The Storyteller pub in Dublin 2. (Pic: Supplied)