Unveiling Charli XCX’s “SS26”: The Bold Vision That Could Redefine Pop Culture and Challenge Everything You Thought You Knew

Is the dance floor really dead? That’s the cheeky little question Charli XCX is throwing at us as she gears up to drop her follow-up to Brat. I mean, is she really stepping away from hyperpop and dabbling in rock music? Or maybe she’s just spinning us around like a record, keeping us guessing. Her latest single, “SS26,” is another guitar-driven bop that’s equal parts cynical and captivating, with vibes that feel like a runway strut straight into the chaos of our times. It’s like she’s saying, “Fashion won’t save us, but hey, let’s still walk that runway anyway.” If you thought Charli was playing it safe—think again. She’s digging into some sharp lyricism that calls out everything from politics as PR strategy to the slippery slope of public perception. So, is Charli pivoting or just evolving? Either way, this ride promises to be anything but boring. LEARN MORE

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Is Charli XCX temporarily withdrawing from hyperpop? Is she making rock music? Is the dance floor really dead?! These are all questions Charli has forced us to confront as she gears up for the release of her follow-up to Brat. In the meantime, she’s dropped the second single from her as-yet-untitled follow-up to Brat, another guitar-driven track named “SS26.”

The video, directed by David Toro and Solomon Chase, the duo who work under the name Torso, opens with the famous French editrix Carine Roitfeld declaring “Fashion won’t save us. But let’s go on the runway and walk.” Charli appears on the runway, exit after exit after exit, while also sitting front row, next to Roitfeld and Saint Laurent designer Anthony Vaccarello. (Other cameos included PR icon Lucien Pages, runway music genius Michel Gaubert, the designers behind August Barron, and fashion documentarian Loïc Prigent.)

Earlier this week Charli published the lyrics to the song on her Substack, and it appears that the pop diva is feeling slightly cynical about… pretty much everything going on. The chorus goes, “Spring Summer 26 / When the world is gonna end no hope for any of it / Yeah we’re walking on a runway that goes straight to hell / Nothing’s gonna save us not music fashion or film.” Someone check on Charli! Maybe the dance floor really is dead.

“SS26” follows the release of “Rock Music” video, which fueled the rumors that Charli planned a full-fledged pivot to, well, rock music; though she debunked the rumors herself when she posted that she “never said [she] was making a rock album.” Though neither song so far embodies classic rock music, they are also not not rock music, and show a departure from her signature sound.

The song’s lyrics also suggest we might see a little more of that irreverent rock spirit in her new album. She sings “Think my politics could work as a press strategy/ And my heritage could give me quite thе USP/ Can’t hide the fact I’d rather takе the easy road/ Yeah, I think I’ll be alright if I look good in the clothes.” Charli has never been one to shy away from incendiary takes, but she’s coming after someone—or is it the whole world?—for being one-dimensional or for turning a blind eye. Elsewhere in the song she sings about being “taken out of context,” and being “hacked,” but who cares, because she “wrote a really good notes app apology.”

At the end of the video, the models seemingly walk off the runway and into a black abyss. #Relatable!

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