The Shocking White House UFC Moment Everyone’s Ignoring—And Why It Changes Everything You Thought You Knew

The Shocking White House UFC Moment Everyone’s Ignoring—And Why It Changes Everything You Thought You Knew

So there I was, trying to make sense of Sunday’s Freedom 250 UFC event at the White House — and honestly, it felt like trying to untangle a set of headphones after a marathon run: confusing, a bit painful, and absolutely unpredictable. You get the United States Marine Band blasting out AC/DC’s “Thunderstruck,” which, let’s be honest, sounds cool but also strangely out of place. Toss in a salad of ads from Crypto.com, Polymarket, CrowdStrike, and some mystery sponsor called LibertySpank — yes, LibertySpank — all crowding the borders of this impromptu UFC arena. Oh, and Joe Rogan’s tie? Still trying to figure out what that was all about. It was like watching a bizarre crossfit of patriotism and pay-per-view that made me want to sprint straight to the nearest couch and binge Love Island just to recover. Curious how this spectacle, which felt equal parts jingoistic circus and business pitch, somehow marked a ‘coronation’ of UFC as a real American sport? Buckle up, it’s a wild ride worth unpacking — for better or worse. LEARN MORE

Estimated read time6 min read

There was a lot going on at Sunday’s Freedom 250 UFC at the White House event. A lot to take in, a lot to consider, a lot you never imagined you’d throw up about. The United States Marine Band covering AC/DC’s “Thunderstruck,” for example. Ads for Crypto.com and Polymarket and CrowdStrike and, I don’t know, LibertySpank, studding the borders of the makeshift UFC Arena, framing the faces of the ticket holders and government officials and Trump family members who are financially entangled in them. And whatever the fuck Joe Rogan’s tie is supposed to be doing.

Man in light gray suit holding a microphone outdoors.

Paramount

What’s going on with Joe Rogan’s tie here?

It was real gross, and I didn’t last long before firing up Peacock to enjoy the relative dignity of Love Island USA. If you missed it completely, good for you. But there is one part of it that you really should see (and read, and feel, and throw up about). The introductory package showed images of past UFC glories and gories projected against Washington, DC landmarks. It featured a stentorian monologue by actor Ron Perlman, longtime voice of the UFC, and, I would bet my last dollar, the only actual human being who interacted with this copy at all. Five seconds in, and you know for sure this was written by a large language model that was trained on protein powder.

Our nation’s top engineers have been working around the clock to create the opposite of Nicole Kidman’s AMC Theaters promo, but it took the patriots at UFC to achieve it. I mean, let’s dive in.

Beyond the towering pillars and sacred halls of our nation’s capital lies something greater than marble, granite, and limestone.

I’m sorry, did you think the greatness of our towering pillars and sacred halls was in direct proportion to their materials, which include marble, granite, and limestone? Did you also think he said “sacred holes” the first time you watched it?

Monuments built by a nation to honor greatness.

That’s right, beyond the towering pillars and sacred halls lies monuments. Thinking too hard about this will produce the same cognitive effects as being kicked in the head, so don’t.

And for more than three decades, the UFC has built some of its own, not with chisels or stone, but through unforgettable moments beneath the brightest lights in combat sports.

Settle down, George Washington and Abraham Lincoln. You may have physical monuments to honor your greatness, but for over 30 years (32!) the Ultimate Fighting Championship promotion company has done basically the same thing. Except instead of founding a nation or holding that nation together after a Civil War, they’ve stuck people in a ring to beat the ever-living fuck out of one another around a whole bunch of energy-drink logos. Also: Where are the dimmest lights in combat sports? Isn’t that just behind the Arby’s?

In the beginning, there were no rules, no roadmaps. Only technique, prevailing over size and strength.

Apparently, in the actual beginnings—by which I mean “1993,”—UFC was marketed as a real-life version of popular Nintendo games like Mortal Kombat. Now it’s big business, and the fights on the White House lawn were meant to be kind of a coronation for it, a sign that it has arrived as a real American sport. It is a real shame that all anybody’s talking about is that one fighter guy yelling about how Michelle Obama is a man.

Anyway, be quiet, we’re back to monuments now.

But monuments aren’t built for pioneers alone. Some stand as enduring shrines of sheer will.

This is the first thing they tell you in Monument class. “Are you building that one for a pioneer? Grow up. Expand your frame of reference to include enduring shrines of sheer will.”

Some celebrate pure artistry.

Okay, listen, I really hated this whole thing. It was tacky and tawdry and full of the kind of jingo bullshit that makes people call themselves “patriots” while doing something they chose to do only because they think it will piss a significant percentage of their fellow Americans off. I am not triggered. I am not offended. It is just that the ambient tone of the United States of America has sounded like one continuous Puddle of Mudd song for about ten years now, and I’ve had enough. I love my country, and I am exhausted by it.

That having been said, Ron Perlman gravely reciting, “Some celebrate pure artistry,” right into a UFC announcer screaming “AHHH! HE JUST FRONT-KICKED HIM IN THE FACE!!!” is art. It’s perfect. It is the most powerful haiku the world has ever heard. If we’re going to continue down this road, that few seconds of audio is our new National Anthem.

Others mark the evolution of greatness.

Yeah, okay, so Josh Hokit beat Derrick Lewis. And in his post-fight interview with Joe Rogan, he thanked Jesus Christ, his Lord and Savior, and then said, “Michelle Obama is a man, am I right, America?” to an amount of cheering that was probably smaller than he wanted but was definitely not zero.

Some honor those who rose above the moment, and others recognize the opening of new doors.

That is America on her 250th birthday: a UFC fighter who pretended to barf at his weigh-in, standing on a Monster Energy Drink logo, talking to a podcaster who is dressed like a child, professing his Christian faith, and then making a racist, sexist, and transphobic joke at the expense of a woman who was the First Lady ten years ago.

Donald Trump has not said anything about that joke, on Truth Social or in real life, as I write this.

Some commemorate a notorious history-making moment in a mighty city, while others immortalize dominance so overwhelming it became permanent. Some are defined by one solitary point, and one solitary punch.

I swear on my sacred holes, I have no idea what we’re even talking about anymore. Are these still monuments? Are we saying that there are monuments in Washington, D.C. that are defined by one solitary punch? Is that greater than marble, granite and limestone?

And some belong to a one of a kind evening, in a place built for a one of a kind experience.

At this part of the video, UFC images are projected onto the surface of the Capitol Building, an edifice that was rebuilt after having been burned in the War of 1812, designed in the neoclassical style by architect Benjamin Henry Latrobe. He famously said: “This place is built for a one-of-a-kind experience.” Then he held up a QR code so you could be a ground-floor investor in his chicory-based energy drink business.

So long after the lights fade, and the crowds disappear into the night, the monuments remain. Because greatness isn’t measured only in the moment. But how long the world remembers.

Yes, even the brightest lights in combat sports will eventually be turned off, and the crowds will disappear into the night. This crowd in particular has been trained by their leaders to be scared shitless of anyone who isn’t just like them, so it’s safe to say they’re all driving. But if they hoofed it, about a twenty minute walk from the White House, there is still a tarp over the Kennedy Center so that you can’t see that Donald Trump’s name has been taken off the building. Nearby, there’s a reflecting pool that is longer than some tall buildings are tall, and that pool has recently been repainted, and now days later it is full of algae. There is a banner featuring the glowering face of the President hanging over the side of the Justice Department. Somewhere in this city, someone is supposed to be negotiating the end of this war with Iran that’s not a war with Iran. Most of the people with the authority and clearance to do that were watching a UFC fight instead. There are signs all over the place of this administration’s vanity and recklessness and incompetence and buffoonery.

This moment will end. We’ll survive it if we’re lucky. And then we will remember. But only so it doesn’t happen again.

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