Unlock the Game-Changing Secrets: Radiocentre’s Sounding Out Conference Just Dropped Its Powerhouse Speaker Lineup—Are You Ready to Dominate?
Ever wonder why some ads just click with us while others hit the dead air? Turns out, the magic might be in the sound waves. On Thursday, October 15, Radiocentre Ireland is set to unravel game-changing insights at its Sounding Out 2026 conference—insights that could flip your whole approach to advertising and business growth on its head. International research drilling into over 1,200 ad campaigns reveals a staggering edge for audio-powered campaigns: a 75% higher chance of profit growth and 81% better odds of building brand trust. Now, that’s not just noise—it’s a call to rethink how you invest in your brand’s voice. With big names like marketing guru Mark Ritson and media maven Mark Little on the lineup, plus heavy hitters from the likes of Bank of Ireland and the Ehrenberg-Bass Institute, this event is poised to dissect everything from trust in an AI-driven world to the raw power of creativity in ads. Honestly, if you’re serious about dialing up your marketing ROI and keeping that customer trust bulletproof, missing this would be like tuning out when the radio’s puttin’ on its best jam. Ready to sound out the future of advertising? LEARN MORE
New insights into advertising effectiveness, business profitability and consumer trust will be presented on Thursday (15 October) at Radiocentre Ireland‘s Sounding Out 2026 conference.
International research analysing more than 1,200 advertising campaigns has found that campaigns incorporating audio are 75% more likely to achieve profit growth and 81% more likely to build brand trust than campaigns without audio.
The findings will be presented by renowned marketing professor and commentator Mark Ritson, who attracted a standing-room-only audience when he presented the research at the Cannes Lions International Festival of Creativity earlier this year.
The conference at Dublin’s Mansion House will also hear from prominent media entrepreneur Mark Little, former RTÉ Prime Time presenter and founder of Storyful, who will examine the challenges of maintaining trust in an increasingly AI-driven media environment.
Around 500 marketing, advertising and media professionals are expected at the conference, making it one of Ireland’s largest gatherings of its kind this year.
Other speakers include Professor Rachel Kennedy of the Ehrenberg-Bass Institute for Marketing Science, Beth Marchant of System1 and Ralph van Dijk of Eardrum, who will explore brand growth, creativity and advertising effectiveness.
New Irish research from Radiocentre Ireland will also be presented, alongside a discussion featuring Laura Lynch, group CMO of Bank of Ireland, and Paul Dervan, founder of Run with Foxes, hosted by Conor Byrne of That’s What I Call Marketing.
Commenting on the conference, Ciarán Cunningham, CEO of Radiocentre Ireland, said: “Trust is fundamental to the relationship between businesses and their customers, but the environment in which that trust is established is changing rapidly.
“Businesses need to understand what delivers real returns on their marketing investment while responding to the challenges of new technology and changing media habits.
“We’re particularly pleased to welcome Professor Mark Ritson to Sounding Out. His presentation at Cannes attracted enormous international interest, and we’re delighted to bring him and this important research to an Irish audience for the first time.
“The findings have significant implications for how businesses invest in advertising, achieve growth and build trust with their customers.”
Sounding Out 2026 will be hosted by RTÉ broadcaster Sarah McInerney, with comedian Mario Rosenstock bringing the morning to a close.
Recordings and presentation materials from selected sessions will be available on the Radiocentre Ireland website next week.
Photo: Mark Little. (Pic: file)
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