Why Terry Bradshaw’s Retirement Is the Biggest Secret You’ll Never Hear From Him—And What It Means for Fans
Ever wonder what it feels like to have your autograph turn your own finger a little sideways? Terry Bradshaw can tell you — and trust me, it’s not from throwing footballs on the field or holding down a bustling Texas ranch. Nope, it’s the sheer volume of signatures he’s been cranking out lately that’s got him feeling achy. With over 4,300 stickers signed in just two weeks and counting, the Hall of Famer, broadcaster, bourbon maker, and now author is proof that legacy comes with its own kind of workout. But there’s more to Terry than the signature grind — from surviving cancer and conquering depression to embracing what many might still misunderstand about him, his latest memoir opens the door like never before. Ready to dive into the real story behind the legend and see why Terry isn’t looking for a victory lap anytime soon? Let’s unpack it all. LEARN MORE
TERRY BRADSHAW IS feeling achy today. But it’s not because of his 14-year NFL career, his 40-plus-year career as a broadcaster, or the daily work of manning his Texas ranch. No, what’s really been wearing him out is all the autographs he’s been signing.
“I signed 4,300 stickers in two weeks. I’ve got 2,500 more sent to me, and I’ve signed 750 since last night and this morning,” Bradshaw tells Men’s Health. “My finger on my index hand is turning to the left.”
Unfortunately for Bradshaw, people want your signature when you’re a Hall of Famer, stage performer, Fox Sports analyst, and—once again—author. Looking for Terry, Bradshaw’s second memoir, arrived earlier this month, 25 years after his last book. And the 78-year-old has experienced plenty in that span.
He got married (for a fourth time) to his longtime partner Tammy in 2014, survived two cancer diagnoses and even launched his own bourbon. Bradshaw’s book also gets into his struggles with depression and his “dumb” public image—which has followed him since his playing days.
“If you think you know me, you really don’t,” he says. But as the curtain begins to close on his broadcasting career, Bradshaw isn’t interested in taking a victory lap.
The Steelers legend told us that he recently signed a two-year extension with Fox, but expects to be replaced after the network shows the Super Bowl in 2029. He’s hoping that there’s no fancy send-off—not that he expects that wish to be honored.
“I don’t go for tributes,” he says. “I don’t need that in my life.”
For now, Bradshaw remains in the public eye, and he was happy to talk through his new book after a much-needed dose of rainfall to his farm.
MEN’S HEALTH: This is your first memoir since 2001. Why was now the time to put out another one?
TERRY BRADSHAW: I enjoy doing books, unlike probably a lot of people. The first couple of books were fine. The last three I’ve really enjoyed doing [with coauthor David Fisher].
You kind of park the vanity a little bit, and you say to yourself, “You know what? I’ve got a few things that have happened to me in the last 20-plus years. I’d like to share it with people.” And I’m thinking those that buy the book will learn from the book. Those dealing with depression, those who have had failed marriages… As my wife says, I’m an open book.
MH: A main theme of the book is opening up, and how there’s been this perception of you that isn’t accurate. What’s the biggest way people misunderstand you?
TB: That’s my fault. Look, first of all, I know what this question is [laughs]. It’s my fault, because I play into the dumb image. You want to have a shocker here? I enjoy it! It’s fun for me.
I choose to do hardline football analysis, but with a smile on my face, and I try to entertain. And maybe sometimes I try too hard to entertain. Sometimes you can go too far, you can definitely be too much, and people get tired of that. So I measure my steps, I kind of let things come to me.
MH: You wrote about endearing yourself to people with humor, and how you want them to have good interactions with you. How much of a personal responsibility do you feel to make other people happy?
TB: It’s of paramount importance. I hate to use the word, Jake, celebrities. I enjoy people. I enjoy making them smile. I enjoy making their day, because a lot of times, giving an autograph and taking a picture in an airport makes their day.
To tell you the truth, too many celebrities value themselves a little bit too highly. When we’re all stripped of our titles and the movies and the songs we’ve written, the Super Bowls we won—we’re all just people.
MH: You’ve also talked at length about your experience with depression. How important was it for you to be known as someone who spoke about mental health?
TB: The depression [diagnosis] explained all the dark, dark, dark times, even now still, that I go through and experience. And you go through all the times, what started it, what kicked it in. Divorce will kick it in, injury will kick it in, things that are important to you’ll kick it. Plus, let’s be honest, I take medication, and even with the medication, I still will [sometimes] start sinking.
You have no idea how big a difference Tammy has made. Because if I didn’t have her, I’d be by myself. I’d drink too much, I’d get drunk, or I’d get sad, and I’d buy a horse, or I’d purchase something. I was always looking for some fix, and now that’s not the case. But to answer your question, I’m not afraid to share my illness or my weaknesses—as some people would want to say it is, but it isn’t a weakness, it’s an illness—with other people.
I know I’ve made a difference in men’s lives because I have them come up to me. They come up quietly. It’s mainly in a grocery store, and I’ll be going down the aisle shopping, and they’ll slip over to me [quietly], “Hey man, I know about your depression. It got me to a doctor and my wife, and I really want to thank you for sharing all that.”
MH: How difficult was it to accept help for it?
TB: Well, like I told you earlier, events in your life will trigger it. I had gone through a divorce, and I had two little girls. That sent me in a hole because I felt like I lost my kids.
I was in a hole for almost two years. The emotional drag that it had on my life got to a point where it was unbearable, and that’s when I decided, I said I gotta figure out what’s going on here.
MH: Regarding your cancer diagnoses (which came in 2021 and 2022), you wrote that you weren’t actually sure if surviving skin and bladder cancer made you appreciate life more. Has your stance changed on that?
TB: Getting a report you had cancer was like: “Alright, there’s a challenge.” But it didn’t scare me. Of course, I thought about it. I didn’t understand how serious bladder cancer was. My approach to it was always this way: as a Christian, if I die, I’m going to heaven. So, I’m good. I don’t want to die, and I don’t know how good I’m going to be at dying.
Let me tell you this: the hardest thing about cancer for me is going back for the checkups and waiting for the call that says you’re okay. Now you’ve got another six months before you do it again. But you’re okay. And everybody I talk to that are cancer-free, they all say the same thing. The scariest thing now is, “Oh man, going back, what’s the report gonna be?”
MH: There’s a feeling you describe in the book of having to constantly prove yourself on the field. Do you feel more confident now as a broadcaster than you did at the end of your playing career?
TB: Oh, I am totally confident on the air, absolutely. Supremely confident. I think I’m going through now what everybody that’s in their 70s goes through. I’m 78. I just signed a two-year extension, and I’m pretty sure no matter how well I perform over the next two years, they’re going to want to replace me.
I’m not going to announce my retirement, because in two years when we do the Super Bowl, after my contract is expiring, I don’t want anybody to do a tribute. So I’m never going to say I’m going to retire. Because, look, they may say, “Hey, you’re still doing a good job. We’ll sign you for another year.” That could easily happen. They’re pissing into the wind if they think I’m gonna tell them I’m retiring.
MH: I’m sure they will do a tribute.
TB: What if I say, “I don’t know why you’re doing that for, I’m not retiring.” But I mean, I’m not going anywhere either. What am I going to do, at 80? Go to ESPN? [laughs].
MH: When you reflect on your post-playing career, is there anything you regret having not done?
TB: I’m afraid of heights. I used to be afraid of flying. I’m not a daredevil. I will not paraglide, parasail, whatever you call it. I’m not jumping out of a plane. I’m not snorkeling. I’m not going underwater with a tank of air. Sharks are down there, they will bite you. I don’t go in the water [laughs]. I live a really… it’s not an uneventful life, certainly, nowhere near. But everything in the entertainment world, I have done.
MH: What does a successful last couple of years at Fox look like to you? Just continuing to make people smile?
TB: Absolutely. Keep entertaining, give strong opinions when I feel it.
I have another book in me, and I’ll say more in the next book. I’m already planning it. It won’t be a tell-all book. But it’s a strong opinion book.
This interview has been edited for length and clarity.
Jake Nisse is a reporter who’s written about sports and culture for the likes of GQ, Complex, the New York Post, US Daily Mail, Esses and more. He’s covered the Super Bowl, NBA Finals and US Open on-site and resides in Brooklyn.





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