Apple TV Unleashes “Lucky”: The Limited Series That Will Push Your Heart Rate and Mind to the Edge—Are You Ready to Get Pulled In?

Apple TV Unleashes “Lucky”: The Limited Series That Will Push Your Heart Rate and Mind to the Edge—Are You Ready to Get Pulled In?

Ever wonder what it takes to make a show truly unforgettable? Well, Apple TV threw down the gauntlet on July 13 with the red carpet premiere of “Lucky” at the Directors Guild of America in Los Angeles — a night glowing with stars and electric anticipation. This limited series isn’t just another debut; it’s a high-stakes thriller starring the incredibly talented Anya Taylor-Joy, whose Golden Globe and SAG wins (along with that Emmy nod) make her the perfect lead and executive producer. Imagine being on the run from both the FBI and a merciless crime boss after a heist gone sideways—yeah, “Lucky” promises just that kind of adrenaline rush, unfolding from the pages of Marissa Stapley’s bestselling novel. With heavy hitters like Reese Witherspoon on board behind the scenes, and a powerhouse cast lighting up the room, the buzz is palpable. If you’re ready to feel the heat, the first episodes drop globally on Apple TV July 15—mark your calendar; this is one chase you don’t want to miss! LEARN MORE

On Monday, July 13, Apple TV celebrated the highly anticipated limited series “Lucky” with a star-studded, red carpet premiere event at the Directors Guild of America in Los Angeles.

“Lucky” is a thrilling, new limited series starring and executive produced by Golden Globe and SAG Award-winner and Emmy Award-nominee Anya Taylor-Joy. Attendees at the event included Taylor-Joy, executive producer Reese Witherspoon, series stars Annette Bening, Aunjanue Ellis-Taylor, Drew Starkey, Clifton Collins, Jr. and William Fichtner, creator, co-showrunner and executive producer Jonathan Tropper, co-showrunner and executive producer Cassie Pappas, executive producer Lauren Neustadter, director and executive producer Jonathan van Tulleken, and author Marissa Stapley. “Lucky” will make its global debut on Apple TV with the first two episodes on Wednesday, July 15, followed by new episodes every Wednesday through August 19.

“Lucky” is based on the New York Times bestselling novel and Reese’s Book Club pick of the same name by Marissa Stapley. When a multi-million-dollar heist goes sideways, con artist Lucky (Anya Taylor-Joy) is forced to go on the run. Pursued by both the FBI and a ruthless crime boss, Lucky must fight for her life — and a way out.

Jonathan Tropper, Lauren Neustadter, Reese Witherspoon, Anya Taylor-Joy, Cassie Pappas and Jonathan van Tulleken attend the world premiere at the Directors Guild of America. The new limited series debuts globally on Apple TV on Wednesday July 15, 2026.

Hailing from Apple Studios and Hello Sunshine, “Lucky” is created, co-showrun, written and executive produced by Jonathan Tropper through his Tropper Ink banner and under his overall deal with Apple TV. Executive producer Cassie Pappas serves as co-showrunner alongside Tropper. The series is executive produced by Reese Witherspoon and Lauren Neustadter for Hello Sunshine. Taylor-Joy executive produces through her production banner, LadyKiller. Jonathan van Tulleken, who directed the pilot, also executive produces.

The cast and producers of the Apple TV series “Lucky” attends the world premiere at the Directors Guild of America. The new limited series debuts globally on Apple TV on Wednesday July 15, 2026.

In addition to “Lucky,” Apple Originals produced by Hello Sunshine include Emmy, SAG and Critics Choice Award-winning series “The Morning Show,” starring Witherspoon and Jennifer Aniston; “The Last Thing He Told Me,” starring Jennifer Garner; “Truth Be Told,” starring Octavia Spencer; and psychological thriller “Surface,” starring Gugu Mbatha-Raw.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 850 wins and 3,734 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.

About Apple TV

Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV for free.*

For more information, visit apple.com/tvpr and see the full list of supported devices.

Contacts:
Corina Galdamez
[email protected]
Rayna Schwartz
[email protected]
Talia Spiegel
[email protected]

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