Bank of Ireland’s Bold Electric Picnic Play: What This 3-Year Deal Reveals About The Future of Event Sponsorship and Market Domination
Ever wonder what happens when Ireland’s banking giant decides to crash one of the country’s biggest music and arts festivals? Spoiler alert: it’s not your typical banking partnership. Bank of Ireland just inked a three-year deal to become the official banking partner of Electric Picnic from 2026 to 2028 — and they’re not just handing out flyers by the ATM. Imagine exclusive ticket giveaways through a mobile app, priority access to next year’s tickets, plus an immersive space called Club 83 where live music, food, karaoke, and side-of-stage prizes collide. This isn’t just sponsorship; it’s a full-on experience designed to merge culture with customer engagement in ways that’ll make you rethink what a bank can do for its community. Curious how a bank is turning festival vibes into customer value? Yep, me too—it’s a savvy move that’s as much about brand loyalty as it is about beats and burgers. LEARN MORE
Bank of Ireland has been named the official banking partner of Electric Picnic under a new three-year sponsorship agreement running from 2026 to 2028.
The partnership will see the lender work with Ireland’s largest music and arts festival while offering customers exclusive competitions, ticket access and on-site experiences.
As part of the agreement, Bank of Ireland customers will have the chance to win tickets to this year’s sold-out festival through a competition on the bank’s mobile app.
Customers will also receive priority access to pre-sale tickets for Electric Picnic 2027.
During the festival, the bank will host a dedicated activation area featuring food, music and entertainment, with visitors also able to compete for prizes including side-of-stage access to the festival’s Main Stage.
The sponsorship will also see the launch of Club 83, an immersive festival space featuring performances from the Bank of Ireland House Band, alongside the Disco Fresco experience, combining live music, food and karaoke for customers who reserve access.
Laura Lynch, Chief Marketing Officer at Bank of Ireland, said the partnership aligns with the bank’s focus on rewarding customers through unique experiences.
“We are delighted to partner with Electric Picnic, one of Ireland’s most iconic cultural events. This partnership brings our new brand platform, Right With You, to life by connecting customers with the moments and experiences that matter most to them.
“Through exclusive competitions and priority access to tickets we’ll be right with you through your festival experience.”
Festival Director Melvin Benn welcomed the agreement, describing it as a long-term commitment to the event.
“We are very happy to have Bank of Ireland on board at Electric Picnic as they commit to supporting music and arts for the next three years.”
The sponsorship expands Bank of Ireland’s involvement in music, arts and cultural events, while providing another platform for customer engagement beyond its core banking services.
The partnership also reinforces Electric Picnic‘s commercial portfolio as the festival continues to attract major brands ahead of its annual sold-out event.
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