How 9 Unshakable Leadership Principles Took Me From Overlooked Underdog to Corner Office Power Player—and How They Can Do the Same for You
Success isn’t a straight line. It’s a series of battles — some public, most private. These principles? They’re not just ideas. They’re the reasons I’m still in the fight.
And if you’re reading this, so are you.
The thing about building something from nothing, especially when you look, sound or come from a background that doesn’t fit the mold, is that you’re not just running a business. You’re running through walls.
I’ve lived that journey. I grew up in El Paso, a first-generation Mexican-American kid who learned early on that nobody was going to hand me a seat at the table. So I built one.
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