How a High School Side Hustle Cracked the Code to 7 Figures by Selling 30,000 Products—and Why You’ve Never Heard of It Before
When did you start your side hustle, and where did you find the inspiration for it?
I came up with the concept for Nudesox in 2015. As soon as I turned 18, I bought the domain name for Nudesox and legally filed the business soon after. I’ve always loved putting outfits together and dressing up, but I also value my comfort. At the time, I couldn’t find the ideal no-show sock. They were uncomfortable, slipped off, weren’t cushioned and didn’t even cover my whole foot. I was never a fan of colorful, visible socks and thought there were probably so many people who felt the same way, but still want coverage and comfort. That was the moment I thought to myself, Why has no one ever created athleisure socks in skin tones?
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