How Lidl’s Unexpected Ribeye Win at the World Steak Challenge Could Shake Up the Meat Industry and Your Dinner Table
What’s the secret sauce behind Lidl Ireland snagging the World’s Best Grass-Fed Ribeye Award at the prestigious World Steak Challenge? Could it be the magic of Waterford-based Dawn Meats, the meticulous care in every cut, or simply Ireland’s legendary knack for quality beef that never quits? If you’ve ever wondered how a supermarket can rise to become the most-awarded steak retailer in the nation, this is your chance to witness that triumph firsthand. Starting Monday, that award-winning ribeye—which oozes flavor, tenderness, and juicy goodness—is hitting Lidl shelves nationwide, exclusively. This isn’t just a win; it’s a testament to the power of unwavering partnerships, premium sourcing, and a commitment that shouts quality at every bite. Ready to discover how Lidl and its suppliers are setting the steak bar sky-high? LEARN MORE.
Lidl Ireland has won the World’s Best Grass-Fed Ribeye Award at the World Steak Challenge in Amsterdam.
The award-winning steak is exclusive to Lidl and will be available in stores nationwide from Monday (28 September).
The Grass-Fed Ribeye comes from Waterford-based Dawn Meats, and Lidl, along with Dawn Meats and its other supplier, Liffey Meats, took home a further 17 awards at the ceremony.
As a result, Lidl walked away from the World Steak Challenge as the most-awarded supermarket retailer in Ireland.
Neil Lanigan, commercial manager at Dawn Meats, said: “Dawn Meats is delighted to receive [an] independent endorsement of our beef quality, reflecting the hard work of our team and the trust our customers place in us.
“Irish beef is full of flavour, tenderness and juiciness – qualities that chefs and retailers around the world have come to rely on.”
Kevin Duffy, chief commercial officer at Lidl Ireland, said: “It’s been fantastic to see our long term partnership with Dawn Meats be recognised internationally as we win the award for World’s Best Ribeye Steak.
“At Lidl Ireland, providing the highest quality products at the best value on the market has always been our promise to our customers and this recognition underscores our strong commitment to providing world-class Irish produce at the best value on the market to shoppers across the country.”
The World Steak Challenge started in 2015 and is the ultimate benchmark for steak producers worldwide.
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