Ignoring AI in Marketing? Here’s Why You’re Not Just Falling Behind — You’re Setting Yourself Up to Be Replaced.
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Let’s get one thing straight: AI is not your next CMO. It’s not your marketing strategist, creative director or content lead. At best? It’s an intern. Fast, capable, eager to please — but absolutely in need of guidance. The problem is, too many marketers are tossing vague prompts into ChatGPT, crossing their fingers, and hoping for brilliance. When the output reads like a warmed-over blog from 2017, they blame the tool.
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