Ignoring AI in Marketing? Here’s Why You’re Not Just Falling Behind — You’re Setting Yourself Up to Be Replaced.
Generative AI is an amplifier. It scales what you give it. Weak input? You get weak output. Ask it to build a Facebook campaign without audience insight, brand guidelines, or a goal, and it will gladly hand you the same template it served a health tech company five minutes earlier.
AI doesn’t think. It predicts. And that means it will always serve you the average — unless you guide it to something better.
Treat AI like the intern it is
If you hired a marketing intern and asked them to develop a six-month editorial strategy with zero context, you wouldn’t expect brilliance. You’d expect flailing. Confusion. Buzzword soup.
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