Ignoring AI in Marketing? Here’s Why You’re Not Just Falling Behind — You’re Setting Yourself Up to Be Replaced.
AI is the same. It doesn’t need less instruction — it needs more.
Start every prompt with precision:
- Who are you speaking to?
- What are you trying to achieve?
- What’s the tone, structure, and voice?
- What should it avoid?
“Write a blog post about dog nutrition” is a shrug. “Write a 700-word blog post for millennial pet parents who care about clean ingredients, backed by 2024 data, using an informative, science-forward tone” is a brief. The difference is night and day.
Feedback isn’t optional — it’s how you train the tool
AI doesn’t learn like we do. It doesn’t internalize your brand after one good result. You have to teach it repetitively and with intention.
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