Ignoring AI in Marketing? Here’s Why You’re Not Just Falling Behind — You’re Setting Yourself Up to Be Replaced.
When I’m using AI for content development, the first draft is never the final. I review it like I would a junior team member’s work: highlight weak phrasing, call out clichés, remove filler and refine tone. Then I adjust the prompt and rerun it.
The first draft might be 60% there. The second? Closer. By the third, it starts sounding like us.
This isn’t overkill. It’s the job. And the time it saves on the back end more than makes up for the up-front coaching.
Stack your tools like your tech
One tool won’t cut it. ChatGPT is great for drafting, but weak for real-time data sourcing. For stats or current events, I turn to Perplexity or Gemini. For creative visuals, I reach for Midjourney or Canva’s AI suite. Jasper helps when I need quick templates or structural support.
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