WEALTH August 18, 2026 0 Comments

Imagine’s Game-Changer Move: Why Hiring This Meta Power Player Could Ignite a Sales and Marketing Revolution You Can’t Afford to Ignore

Ever wonder what it takes to shake up a whole industry — like broadband — where everyone just expects the status quo? Well, Imagine is doing exactly that, flipping the script by putting customers front and center with fairness and transparency as its rallying cry. Enter Catherine Durkin, the newest heavyweight in their corner, bringing a stellar 12-year track record from Meta, no less, to lead sales, marketing, and product innovation. Picture this: a broadband service that’s as straightforward as your morning coffee order — no sneaky price hikes, no headaches, just pure value. That’s the mission Catherine’s stepping into, right at the moment Imagine is turbocharging its network across Ireland and locking prices down well into 2030. It’s a bold move that’s got me thinking — could this be the game-changer the broadband world desperately needs? Dive in and see why this shakeup might just be the fresh start we didn’t realize we were waiting for. LEARN MORE

Broadband provider Imagine has announced Catherine Durkin as its new director of sales and marketing.

Durkin will lead Imagine’s sales, marketing and product functions and joins the company after spending 12 years at Meta, where she held senior leadership positions in Dublin and London.

Most recently, she served as head of the Facebook company’s EMEA sales and product marketing teams.

Niall Tallon, CEO of Imagine, said Durkin’s appointment marks an important step in strengthening its leadership team.

“We are challenging the traditional broadband market by putting customers first through fairness, transparency and long-term value,” he continued.

“Catherine has spent her career helping some of the world’s leading brands grow by putting those same principles at the heart of their customer experience, making her a natural fit for Imagine.

“Her experience will be invaluable as we continue to redefine the broadband market and show customers there’s a better way.”

Commenting on her appointment, Durkin said she was excited to be joining Imagine at such a pivotal point in its journey, adding that the company was building something that’s quite different in the Irish broadband market, which resonated with her.

“Broadband has become as essential as water or electricity; people just want it to work, not something to think about or shop around on every year to get a fair price,” she added.

“That’s the challenge I’m excited to help solve with the team at Imagine, keeping the customer at the centre of everything we do.

“The best products come from listening to what people actually need: something that’s simple, and the price you sign up for should be the price you stay on.”

Over the past year, Imagine has strengthened its position by expanding its network reach, resilience and future connectivity capabilities across Ireland.