WEALTH June 25, 2026 0 Comments

PwC’s Bold Gamble: Why Their Three-Year Gaelic Games All-Stars Sponsorship Could Change the Game Forever

Ever wonder what it takes for a powerhouse like PwC Ireland to keep fueling the heartbeat of Irish sports for over a decade? Well, buckle up—because they’ve just doubled down. Renewing their title sponsorship of the GAA/GPA and Camogie Association All-Stars for another three years isn’t just a nod to tradition; it’s a statement. These All-Stars aren’t your average awards; they represent the pinnacle of talent, grit, and teamwork in Gaelic games. And here’s the kicker—PwC isn’t stopping at just the All-Stars. They’re also backing the Player of the Month awards, both men’s and women’s, showing a serious commitment to elevating the game across the board. This move isn’t just about recognition; it’s about fostering growth, inspiring excellence, and amplifying the profile of women’s sport in a way that resonates far beyond the pitch. If you thought sponsorship was just a logo on a jersey—think again. This is where passion meets strategy, and community spirit turns into legacy. LEARN MORE

PwC Ireland has renewed its title sponsorship of the GAA/GPA and Camogie Association All-Stars for another three years.

The extension ensures that PwC’s sponsorship of the All-Stars teams, the most prestigious individual awards in Gaelic games, lasts more than a decade, having started in 2017.

In addition to the PwC All-Stars for men’s and women’s football and hurling and the PwC Camogie All-Stars, the professional services firm will also sponsor the GAA/GPA Player of the Month and GPA Women’s Player of the Month awards.

Since 2022, PwC has been the title sponsor of the Camogie All-Stars, further underlining its commitment to raising the profile of women in sport and increasing participation, alongside the PwC GPA Women’s Player of the Month awards.

Enda McDonagh, managing partner at PwC Ireland, said, “We are delighted to extend our partnership with the GAA/GPA and the Camogie Association for a further three years.

“These awards celebrate the very best of Gaelic Games, recognising not only exceptional individual male and female talent but also the dedication, commitment and teamwork that underpins success.

“At PwC, we are proud to support programmes that inspire excellence and create positive impact in communities across Ireland. We look forward to continuing our support of players and the organisations that work tirelessly to grow and develop our national games.”

Jarlath Burns, president of the GAA, said: “We are delighted that PwC has renewed its commitment to Gaelic games through this partnership.

“The All-Stars awards occupy a special place in our games, recognising the exceptional skill, dedication and leadership displayed by players throughout the championship season as a whole.

“PwC has been a valued supporter of Gaelic games for many years, and we look forward to continuing to work together to celebrate excellence and inspire future generations of players across the country.”

Brian Molloy, president of the Camogie Association, added: “PwC have been tremendous supporters of Camogie and indeed Gaelic games, and I am delighted to see this partnership extended for a further three years.

“The PwC Camogie All-Stars are one of the most important nights in our calendar, providing an opportunity to recognise and celebrate the outstanding achievements of our players.

“These awards honour excellence on the field, but they also acknowledge the dedication, sacrifice and commitment that underpin success at the highest level of our games.

“We look forward to continuing our strong relationship with PwC and to celebrating many more outstanding achievements together in the years ahead.

“Míle buíochas le PwC as a dtacaíocht.”

Tom Parsons, CEO of the GPA, concluded: ”The PwC All-Stars and Player of the Month awards hold a special significance for players, representing recognition from within our games for the dedication, sacrifice and commitment required to perform at the highest level.

Croke Park — PwC will sponsor the All-Stars for another three years.

“PwC has been a longstanding and valued partner of the GAA/GPA, helping us celebrate player achievement while also supporting the continued development of Gaelic games.

“We are delighted to extend this partnership and look forward to working together over the coming years to ensure players’ contributions continue to be recognised and celebrated.”

Photo: Pictured at the announcement of PwC’s extension of their title sponsorship of the PwC All-Stars and PwC Camogie All-Stars for a further three years are Enda McDonagh, Managing Partner, PwC Ireland (centre) with players l-r: Liam Rushe, Dublin Hurler; Amy O’Connor, Cork Camogie Player; Emma Duggan, Meath Footballer and Mathew Costello, Meath Footballer. (Pic: Supplied)