Red Carpet Secrets Unveiled: How 2026 Media Awards Style Is Shaping the Future of Influence and Power Moves
Ever wondered what happens when Ireland’s sharpest minds in media and marketing throw a soirée? Well, the Mansion House in Dublin turned into the ultimate showcase last Thursday evening, as industry titans gathered for the 2026 Media Awards—a glittering celebration spotlighting the finest in publishing, advertising, and commercial innovation. The red carpet was anything but ordinary, with flashes illuminating the arrivals at the EVOKE.ie Photo Wall, setting the perfect stage for a night brimming with creativity and competitive spirit. It’s not just about the glitz, though; this event throws a thunderous spotlight on groundbreaking campaigns and editorial brilliance, like dmg media’s impressive haul of six shortlist nods—including the coveted Media Brand of the Year for BusinessPlus. And here’s a cheeky thought—if storytelling is king, how come the Irish language is quietly reclaiming its throne through innovative campaigns? As partnerships push boundaries in commercial strategy, the Media Awards aren’t just handing out trophies—they’re charting the future of the industry itself. Curious to dive deeper into all the action and see which campaigns stole the show? LEARN MORE
Ireland’s media and marketing sector took centre stage at the Mansion House in Dublin on Thursday evening as industry leaders gathered for the 2026 Media Awards, an annual event recognising excellence across publishing, advertising and commercial innovation.
Guests arrived via a red carpet reception, with photographers capturing the evening’s arrivals at the EVOKE.ie Photo Wall, hosted by platinum sponsor dmg media.
Inside the EVOKE.ie social team managed to capture exclusive interviews, which can be seen on their social channels, with the nominees and guests.
The ceremony, one of the key dates in Ireland’s media calendar, saw awards presented across multiple categories, with Gold, Silver and Bronze distinctions up for grabs.
dmg media Ireland secured six shortlist nominations, underlining the breadth of its activity across editorial, partnerships and commercial strategy.
Its business title, BusinessPlus, is in contention for Media Brand of the Year, reflecting continued audience growth and its position within Ireland’s competitive business media landscape.
The nomination highlights the publication’s editorial performance as well as its influence among corporate and SME audiences.
The company has also been recognised for its work promoting the Irish language, earning a nomination for Best Use of Irish Language through its Science Week campaign in partnership with ExtraG.
The initiative focused on delivering accessible and engaging Irish-language content, aligning with broader efforts to increase visibility for the language in mainstream media.
Partnership-led campaigns remain a central element of dmg media Ireland’s commercial approach.
Its collaboration with Lidl’s Lupilu brand and dmg Mum Marketing has been shortlisted in the Best Collaboration (Intermediate) category.
The campaign combined targeted content with integrated marketing aimed at family audiences, demonstrating the effectiveness of data-driven storytelling and brand alignment.
In addition to campaign recognition, the company has also been shortlisted for three commercial innovation awards, covering its Retail Plus, Mum Marketing and Business Plus Talks initiatives.
Other companies nominated across various categories include Starcom, Zenith, Core, OMD and LadBible, reflecting a competitive field spanning media agencies, publishers and digital platforms.
The results will be posted on BusinessPlus.ie after the ceremony.
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