Strategy Doubles Down on Bitcoin with Bold STRC Preferred Stock Launch—Is This the Ultimate Power Move Investors Can’t Ignore?
Ever wonder how far one company will go to double down on Bitcoin? Strategy just flipped the script again, unveiling its latest hustle: the STRC preferred stock. This isn’t just any stock launch—it’s a slick move in a lineup of financial instruments tailored to fuel more Bitcoin acquisitions. With a staggering $739 million purchase of over 6,000 BTC this month alone, Strategy’s bet is clear: they’re all in. And with their Bitcoin stash now tipping the scales at over 600,000 coins, valued at an eye-watering average of more than $71,000 each, the question isn’t if they’ll keep stacking, but how high they can push this. Intrigued by how this financial choreography plays out on the big stage? Stick around—there’s more beneath the surface. LEARN MORE.
STRC joins STRK, STRF, and STRD as part of a growing stock lineup used to acquire more Bitcoin.

Key Takeaways
- Strategy announced a new Series A preferred stock offering labeled STRC, aiming to raise funds to buy more Bitcoin.
- Strategy’s Bitcoin holdings now total 607,770 BTC, worth over $71,000 each on average.
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Strategy has announced a new preferred stock issuance under the ticker STRC, joining its expanding lineup of Bitcoin-backed financing tools.
The company plans to raise funds via the offering of 5 million shares of Strategy’s Stretch Preferred Stock, also known as STRC. The new issuance, STRC, follows earlier preferred offerings, STRK, STRD, and STRF, each designed to convert investor capital into Bitcoin on Strategy’s balance sheet.
The announcement comes as Strategy disclosed earlier today that it purchased 6,220 BTC for $739.8 million in cash between July 14 and July 20 at an average price of $118,940 per coin.
With the new acquisition, Strategy now holds 607,770 BTC, purchased for roughly $43.61 billion in total. The average price of $71,756 implies paper gains of more than $28 billion as of July 21.
The new STRC stock features a $100 stated value and will pay a 9.00% initial monthly dividend, with the option for Strategy to adjust the rate under specific limits tied to market rates.
Dividends are paid in cash, and if any payments are missed, they’ll earn interest each month. The company also has the option to buy back the shares under specific conditions, such as if the stock price drops below a set level or if certain tax or listing rules are triggered.
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