Tate’s Game-Changing Three-Year Deal with Aer Lingus: The Untold Story That Could Reshape College Football Sponsorships Forever
Ever wonder what happens when cutting-edge digital infrastructure meets the electrifying energy of international college football? Tate, the powerhouse data centre brand under Kingspan Data Solutions, just inked a three-year sponsorship deal with the Aer Lingus College Football Classic, and trust me, it’s more than just a game. With roots deeply entrenched in both Ireland and the US, Tate perfectly embodies the transatlantic spirit this event celebrates—a space where business meets culture, innovation shakes hands with tradition, and big plays happen on and off the field. As someone who’s seen industries rise and fall with tech and market shifts, this partnership isn’t just about visibility—it’s about connecting communities, strengthening global ties, and driving forward a digital future with a distinctly Irish-American flavor. Ready to dive into how this synergy could rewrite the playbook for international business and sport alike? LEARN MORE
Tate, the global data centre brand within Kingspan Data Solutions, a division of Kingspan Group plc has signed a three-year sponsorship deal with the Aer Lingus College Football Classic.
As a global business with deep roots in both Ireland and the United States, Tate sees the Aer Lingus College Football Classic as a natural fit.
The partnership provides an opportunity to engage with customers and industry partners while supporting an event that celebrates the strong transatlantic connections that have helped shape Tate’s growth and success over many decades.
The Aer Lingus College Football Classic has become one of Ireland’s most prominent international sporting events, attracting visitors, businesses and media attention from across Ireland, Europe and the United States.
The event serves as a powerful platform for cultural exchange, tourism and commercial engagement, reinforcing the strong ties between both sides of the Atlantic.
The 2026 Aer Lingus College Football Classic kicks of the College Football season on August 29th in the Aviva Stadium where Texas Christian University’s (TCU) Horned Frogs will take on the University of North Carolina’s (UNC) Tar Heels.
As one of the world’s leading providers of data centre infrastructure solutions, Tate supports some of the largest and most critical digital infrastructure projects globally.
With customers spanning hyperscale, colocation and enterprise markets, the company’s international footprint mirrors the global reach and connectivity celebrated through the Aer Lingus College Football Classic.
Commenting on the new sponsorship agreement, Seamus Cussen, Divisional Managing Director, Kingspan Data Solutions, said: “As a global business, this partnership is much more than just a sporting event for us.
“It creates meaningful connections between Ireland and the United States and brings together people, businesses and communities from both sides of the Atlantic.
“Many of our customers, partners and colleagues operate internationally, making this a valuable platform to strengthen relationships and engage with the wider digital infrastructure community.
“We are proud to support this event and look forward to playing our part in its future success.”
Brendan Meehan, Commercial Director, Aer Lingus College Football Classic, said: “We are delighted to welcome Tate as a partner of the Aer Lingus College Football Classic.
“As a business with customers and relationships spanning Ireland and the United States, Tate reflects the international nature of the event and the strong connections it continues to build across the Atlantic.
“We look forward to working together over the next three years.”
Over 14,000 American fans are expected to make the journey to Dublin this August for the Aer Lingus College Football Classic, ‘Week Zero’ matchup.
Photo: Brendan Meehan, Commercial Director, Aer Lingus College Football Classic, Sara Carrick, Marketing Director, Tate, Seamus Cussen, Managing Director, Tate
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