3. Purpose and Meaning in Daily Work
Today’s employees increasingly want work that connects to their values and makes a positive impact.
According to McKinsey research, 70% of employees say their sense of purpose is defined by their work. Yet only 15% of frontline managers and employees feel they are living their purpose in their day-to-day jobs.
This gap between wanting meaningful work and having it makes many corporate employees feel disconnected and unfulfilled, even in well-paying positions. They want to know whether their daily efforts contribute to something they value.
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