I thought enough of what kind of markets would affect client’s emotions in investing. A lot of my thoughts centered around how those existing clients that were already onboard could be feeling and how to alleviate the uncertainty in their minds. Of course, there is also the emotions of those that have not vested and how to frame the volatility they just seen in the past six months or one year so that they are more comfortable to take the leap.
2021 was an easier year because the market just go up then dip, then go up then dip. Since we were past that all clear in August and September 2020, prospects were financially less emotional. The opportunity cost of not achieving their goals outweigh the emotional worry about the markets.
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