The Cash Crunch Survival Playbook: How Small Businesses Can Outsmart Financial Crisis and Come Out Thriving
Know What You’re Really Dealing With
Most financial scrambles start with vague dread: a gut feeling that something’s off, but no clear plan on how bad it is or how to fix it. That’s where small business owners get into trouble. It’s easy to panic—or worse, pretend everything’s fine—until you’ve missed a tax deadline, delayed payroll, or drained your credit cards trying to stay afloat.
Before you call the bank or take out a second mortgage, take a beat and run the numbers. Not just what’s in the account right now, but what’s due in, what’s owed out, and what’s non-negotiable. Strip it all down. You can’t solve a cash crunch unless you know if it’s a dip or a drop-off. Seasonal lull? Bad receivables cycle? A major client holding out? Each one calls for a different playbook.
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