The Cash Crunch Survival Playbook: How Small Businesses Can Outsmart Financial Crisis and Come Out Thriving
A lot of times, it’s not the scale of the issue—it’s the speed. That’s why knowing your margins, burn rate, and cash conversion cycle isn’t just financial hygiene. It’s survival. If you’re not already running weekly cash flow forecasts, start. It’s not overkill. It’s how you spot the pothole before you blow a tire.
Bridge The Gap Without Burning The House Down
When cash gets tight, instinct tells you to cut. Delay that order. Push back vendor payments. Slash marketing. And sure, some of that is smart, especially if spending got bloated. But if you only focus on pulling back, you miss the real lever: strategic short-term capital. The kind that lets you keep key operations humming while you wait for a late invoice to clear or a slow sales cycle to bounce back.
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