The Cash Crunch Survival Playbook: How Small Businesses Can Outsmart Financial Crisis and Come Out Thriving
Cash Isn’t Just King—It’s A Compass
The best businesses run lean—not just in how they spend, but in how they think. When a founder knows their cash position inside and out, they make smarter decisions. They negotiate better deals, push back when vendors try to nudge up terms, and see problems before they metastasize.
If you’re not already building cash reserves, it’s time. Even if it’s $500 a week stashed in a separate account, it adds up. It gives you space to breathe when the unexpected happens—and it always does. You don’t need millions in venture backing to run a resilient business. You need visibility, discipline, and the courage to course correct before you’re in freefall.
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