Unlock the Hidden Goldmine: How Finding Your Perfect Niche Market Can Skyrocket Your Brand Beyond Your Wildest Dreams
Well, the truth is that if you take a generalist approach to your targetted audience, you will struggle to meet any of their needs completely, making it hard to sway them to change from their usual brand purchases.
Remember, as a founder, you are fighting a fun (albeit uphill) battle as you are competing with established brands, trying to convince their customers to jump ship and give you a try.
So, put yourself in your target audience’s shoes. If you are not meeting their specific requirements, why would they change their consumer behavior?
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