Unlock the Hidden Secrets Behind Amex’s One-Bonus-Per-Lifetime Rule—What They Don’t Want You to Know!
What is the Amex once-per-lifetime rule?
More than a decade ago, American Express would allow you to earn welcome offers on the exact same card multiple times. However, since 2014, the issuer has clamped down on applications and limited customers to one bonus per card per lifetime, regardless of how much time had passed since they last applied for that card.
In other words, you can apply for The Platinum Card® from American Express and earn a welcome offer once and only once. If you open the offer details link on the card’s application page, you’ll see the following language:
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