Unlock the Secret Scents That Power the World’s Top Perfumers—You Won’t Believe #7!
Born and raised in Mexico City, Rodrigo Flores-Roux boasts a portfolio of iconic creations, including the cult classic Clinique Happy and Neroli Portofino by Tom Ford. The Givaudan senior perfumer is not only a creator but also a self-described perfume historian. Diorissimo by Dior is one of Flores-Roux’s favorite perfumes ever created—not only for its ingenuity, but also because of its place in perfume history.
Launched in 1954, Diorissimo was created by famed perfumer Edmond Roudnitska, under the guidance of Christian Dior himself. In fact, the fragrance is incredibly personal to the house of Dior. Diorissimo captures lily of the valley and is a single floral (or a soliflore)—“a mono theme taken to the extreme of perfection,” says Flores-Roux. Dior’s favorite flower was the lily of the valley (he considered it his lucky flower), which was used many times as a motif in the designer’s collections and was the emblem of Dior Couture. When Dior died in 1957, his coffin was covered in lily of the valley, and all of the mourners sported a sprig of the delicate spring floral.
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