Women's Lifestyle August 13, 2026 0 Comments

Unlock the Secret Style Moves That Will Have Everyone Watching You at the US Open This Year!

Every year, Queens transforms into the ultimate playground where tennis legends like Carlos Alcaraz and Coco Gauff light up the courts—and the cultural scene. The US Open isn’t just a grand slam for athletes; it’s a magnet for New Yorkers, celebrities, and tennis fanatics worldwide, with 2025 smashing attendance records at over 1.1 million visitors. But here’s the kicker—what happens when high fashion meets high-speed serves? Gucci’s teaming up with Grand Slam champs, Bottega Veneta’s got deals with rising stars, and Miu Miu is still riding the wave with Coco Gauff herself. Since 2025, the tournament’s moved up a week before New York Fashion Week, turning it into a stylish prelude, buzzing with preppy, polished looks that break the usual tennis whites mold. Wondering how to nail that perfect US Open outfit without stepping onto the wrong side of the bag size limit? Stick around—I’ve scouted out 10 killer looks that’ll keep you chic from day till night, with enough pizzazz to make even Taylor Swift stop and stare.

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5 min read

Every year, the world’s biggest tennis stars, from Carlos Alcaraz to Coco Gauff, convene in Queens for the US Open. It has become an increasingly popular cultural event and a hub for New Yorkers, celebrities, and tennis enthusiasts from around the globe. (In 2025, attendance surpassed 1.1 million visitors, breaking the previous year’s record.)

The intersection between fashion and tennis has grown steadily along with the tournament. Gucci signed an ambassadorship with two four-time Grand Slam winners and world number ones, Jannik Sinner and Aryna Sabalenka. Last year, Bottega Veneta inked a deal with Lorenzo Musetti. And Miu Miu continues its ongoing collaboration with Coco Gauff.

Historically, the Open has coincided with New York Fashion Week, requiring stylish tennis devotees to choose one or the other. But due to a shift in the fashion schedule starting in 2025, it now takes place the week before, allowing it to serve as a kind of preshow event with fashion-adjacent guests wearing their best tennis-inspired attire.

What does that look like? Below, we’ve shopped out 10 US Open outfits. Unlike Wimbledon, where players adhere to a strict dress code and guests tend to follow suit in head-to-toe whites, the Open is more flexible. While there is no dress policy, the vibe isn’t casual so much as preppy and polished. And there is a limit on bag size, so we’ll steer you toward sizes that are permitted.

If you’re planning to attend this year, or want to (tickets are still available here), here are some outfit ideas to inspire you.

The Polished Day-to-Night Look

If you’re planning to spend a full day at the US Open, you’ll need to be smart about how to weather the shifting temperature. A light, airy white dress will help you stay cool when the heat peaks in the afternoon. I love this one from Sir—think of it as a blank canvas, and build the rest of your outfit around it. The sun can get oppressive, so you’ll need a hat, and this raffia one from Janessa Leone is a chic alternative to a baseball cap. Transition your look into the evening when temperatures dip with Veronica Beard’s double-breasted Dickey jacket.

End-of-Summer Vibes

If you want to get more mileage out of your warm-weather clothing while summer is still here, the US Open is a good excuse to keep wearing it. Pair your raffia tote bag and slip-on slides with your favorite white jeans. To elevate the look for the occasion, try a soft cashmere sleeveless knit, like this peachy top from Dôen. It’s a smart buy, too; you can wear it now and later during the early days of fall.

The Classic Belted Dress

For a refined daytime look, cinch a leather belt around an A-line dress. This one from Jenni Kayne is made from linen to keep you cool during hot, humid days. Keep your accessories on the minimalist side otherwise—just a pair of luxe suede sneakers, simple jewelry, and a sleek leather crossbody from the Row.

The Long Shorts Look

If a dress isn’t your vibe, try a pair of long shorts instead. This white denim pair from Toteme has a tailored look, but still offers all the comfort of jorts. Style them with a striped tee and keep your accessories otherwise sharp. I love Phoebe Philo’s aviator sunglasses and DeMellier’s East-West bag for an edgy touch. While traversing between Louis Armstrong and the Grandstand, wear these slip-on mules from Vince for a laid-back feel that’s still considered.

The Laid-Back Tennis Greens

If you plan to hop from court to court all day, a pair of easy blue jeans will keep you comfortable. Style them with tennis-inspired greens, such as this striped button-up shirt, which is airy and light rather than constricting. As for shoes, there’s no better time to wear a pair of classic Stan Smiths—they’re named after a tennis champion, after all.

The Reliable Summer Whites

I’m a firm believer that you can wear white year-round. Style your favorite white tee with a pair of breathable striped poplin pants from J.Crew. Tie Ralph Lauren’s hero flag sweater around your neck during the day and slip it on in the evening when it gets chillier. Tory Burch’s field sneaker is a comfortable and easy choice for a day spent watching tennis with a Honey Deuce in hand.

The Kendall Jenner–Inspired Look

Kendall Jenner is a frequent attendee at the US Open, and she offers plenty of outfit inspiration. One of my all-time favorite looks is her silky, slip-like yellow dress. It looked elegant for the occasion, but still comfortable. Style a navy sweater around your neck for a preppy twist and add a white ball cap. For a minimalist ’90s vibe, wear the look with a pair of thong sandals.

The Romantic Daytime Look

A white button-up shirt is key to creating a classic look. You can style it in many ways, but I love it over a lace-trimmed skirt for a romantic feel, which is also a trend we’ve been seeing all over street style. Keep accessories simple with a crossbody saddle bag, a silver watch, and boat shoes.

The Taylor Swift–Inspired Look

In 2024, Taylor Swift made a surprise appearance during the men’s final match with her then-boyfriend Travis Kelce. I loved her sweet red gingham dress, and this Posse version helps channel that look easily. It’s also practical, since sometimes temperatures during the US Open can get really hot, reaching the 90s—exactly when you’re going to want a one-and-done skinny-strap dress. Style the look with Gucci’s white satchel and ballet flats from Margaux.

The Little White Dress

You can’t go wrong with a white dress, and I love the structured shape of this one. Note that the event prohibits bags over 12 by 12 by 16 inches, so you might want to consider a clutch like this cherry-trimmed canvas pouch from Bottega Veneta. It’s sizable enough to fit your core essentials, such as sunglasses, sunscreen, and wallet, while the intrecciato detail adds a luxurious feel. And what’s a tennis look without a tennis bracelet? I love Dorsey’s version, which is relatively affordable, given that it’s made from white sapphires instead of diamonds, but looks just as beautiful.

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