Unlock These 17 Amazon Prime Day Deals That Esquire’s Editors Swear By—Your Next Obsession Awaits!
Ever found yourself tangled in the endless scroll of Prime Day deals, wondering if you really need that latest gadget or gizmo? Me too. But here’s the thing — amidst the chaotic sea of discounts, there’s a treasure trove of smart buys that go beyond the usual tech hype. From classic Lacoste polos to high-tech coffee makers and must-have wellness gadgets, this listicle breaks down the deals that actually make sense and can seriously upgrade your daily routine. Ready to turn that impulse buy into a savvy investment? Let’s dive into some of the coolest Prime Day steals that even a seasoned marketer like me can’t resist. LEARN MORE
Now 30% Off
“I wear Lacoste polos once a week. I need one in red. As I write this, it’s 30 percent off. Into the cart—simple as that.”—Luke Guillory, commerce editor
Now 34% Off
“I’m using Prime Day as an excuse to get my Dad the perfect Father’s Day Gift. He has wanted a Nespresso machine for as long as I can remember, and you very rarely find one for 30 percent off. Plus, this one even comes with a frothier. Now I just have to teach him how to use it.”—Krista Jones, senior director, commerce and partnerships
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Now 20% Off
“Summer means beautiful weather, which means being outdoors under the blazing sun. Morning jogs, daily commutes, lazy days at the beach—all ideal times for sweatproof Powerbeats to set the right soundtrack, or help you keep up with your audiobooks. The new Powerbeats Pro 2, released last year, comes with adaptive active noise cancellation, double the battery life, and an in-ear heart rate monitor (in case you’re tracking biometrics this summer). It’s a must-have any time of the year, but Prime Day discounts can help you enjoy these bad boys all summer long.”—Eric Francisco, associate entertainment editor
Now 20% Off
“Such a gorgeous dial for a watch this affordable. Right now, it’s on sale for $330. If it gets any cheaper, immediate buy.”—L.G.
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Now 23% Off
“A year or two ago, I switched back to EarPods—what Apple calls its wired headphones. I had lost my AirPods and thought it might be more economical to just go back to the cheap thing. Wrong…I lose EarPods at a clip that far surpasses the rate at which I lose AirPods. So, I’m cutting the cord once again. For $100, the AirPods 4 are just what I need.”—L.G.
Now 50% Off
“I just wrote an entire endorsement on the Philips Sonicare 6500 electric toothbrush, so I’m super excited to see the even more advanced 7300 model marked down by 50 percent to just $100. The 7300 has 12 brushing modes and comes with a charging travel case, so it’s definitely the one to invest in right now at this incredible price.”—Bellamy Richardson, associate commerce editor
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Now 22% Off
“I swear by Garmin’s watches—there’s no better companion for a runner. (Sorry, but I don’t feel comfortable roughing up an Apple or Pixel watch on the road.) But my trusty Garmin 55—a cheaper, entry-point model—is starting to show its age, especially with its GPS tracking. On Prime Day, I’ll spring on either the Forerunner 165, or even the 265 if I really want an upgrade. Amazon already has massive markdowns on both.”—Brady Langmann, entertainment editor
Now 18% Off
“Dyson makes a powerful, purifying cooling fan that’s perfect for keeping any space comfortable during the summer. It’s already marked down by 18 percent, and it’s definitely something I’m hoping to go on even more of a sale since the AC is out in my apartment.”—Leigh Cohen, designer
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Now 30% Off
“I can’t get a new big TV or fancy wearable every single Prime Day. Sometimes, once the deals start to go live, I just look around my apartment to survey what I need. This time I realized the candle stash has run dry. Now that I’m a fragrance guy, I know that Maison Margiela is the good stuff, and for 30 percent off the regular price, I can splurge and still feel like I came away with a deal.”—Bryn Gelbart, associate commerce editor
Now 25% Off
“Summer is hot. Plain and simple. You need clothes that can soak in your sweat and still let your body breathe. Under Armour is the undisputed champ of basic athletics wear, and their Tech 2.0 shirt proves why. This no-nonsense short-sleeve shirt with minimalist branding is the perfect top to throw on for outdoor chores, or that hiking date that is suddenly starting to sound like a bad idea. The comically absurd array of colors means you can find an Under Armour shirt that feels made for you personally.”—E.F.
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“I’m looking forward to seeing some Tommy John products go on sale, especially since Prime Day is a great opportunity to load up on the basics you’ll eventually have to restock on anyway. These boxers make great pajama shorts for women, and are obviously a great choice for everyday boxers for men. Get these for yourself, your dad, your boyfriend, whomever.”—B.R.
“For Prime Day, I’ve got my eye on the RayNeo Air 4 Pro AR Glasses. They promise a massive 201-inch virtual display in a lightweight, travel-friendly design that seems perfect for commutes, flights, or even watching youtube in bed. With immersive audio tuned by Bang & Olufsen and plug-and-play compatibility across smartphones, gaming consoles, and laptops, these could be a game-changer for entertainment and maybe even productivity on the go. I’m especially curious to see whether they can truly replace a traditional screen and deliver a private theater experience wherever I am.”—Mike Kim, digital design director
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“EltaMD makes a lightweight, tinted SPF that protects your skin from UV exposure while giving you that even, natural glow all day. It’s my everyday skincare staple that’s always worth grabbing, especially if it goes on sale for Prime Day.”—L.C.
“Whenever I need help sleeping, I turn to these WonderSleep mushroom gummies. No, not that kind of mushroom—Reishi (the non-psychoactive kind) is blended with other natural, calm-inducing ingredients like saffron, chamomile, and passionflower. If you’re looking for a non-melatonin sleep supplement, this is it, and I need to restock as soon as the price goes down for Prime Day.”—B.R.
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Now 26% Off
“Nothing kills your home theater experience like bad audio. What good is a fancy 4K television if you can’t hear jack squat? A soundbar is an easy, cost-effective solution to creating that immersive sound for movies and video games, and the Sonos Beam Gen 2 is a monster. Powered by Dolby Atmos, the Beam Gen 2 is the best way to make you really get lost in your latest Netflix binge.”—E.F.
“A hydrating face mask that will leave your skin glowing and refreshed after a few hours? Definitely something worth stocking up on for Prime Day.”—L.C.
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“I’m paying attention to this smart hair dryer with integrated red light therapy to see if the price drops for Prime Day, the perfect time to grab hot tools for a great price.”—B.R.
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