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Why Companies Are Quietly Laughing Off Tariffs—And What That Means for Your Portfolio

Why Companies Are Quietly Laughing Off Tariffs—And What That Means for Your Portfolio

General Motors

Rather than abandoning guidance altogether, General Motors chose to incorporate a broad estimate of the impact of the tariffs. Issued on May 1, the automaker’s latest quarterly filing revised its outlook to account for what it projected to be a hit on the order of $4 billion to $5 billion “based on the current regulatory and policy environment.” Perhaps investors will appreciate GM’s effort to at least provide a frame of reference for what it believes is coming.

Southwest Airlines

We could call Southwest Airlines’ approach in its April 23 Form 8-K a middle ground. The company declined to reiterate its broader 2025 and 2026 guidance, citing “current macroeconomic uncertainty” and “recent and short-lived booking trends.” However, it reaffirmed a key target: a $1.8 billion incremental EBIT contribution for 2025.

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