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Why “Doing Without” Might Be the Game-Changer Your Business Is Ignoring—And How Going Without Could Cost You Everything

Why “Doing Without” Might Be the Game-Changer Your Business Is Ignoring—And How Going Without Could Cost You Everything

He said that he and his wife would share a meal when they went to a restaurant. As in one would get the plate first and eat most of it, and then the other would mop up what was left.

It seems outlandish. Why not cook for two at home or at least go somewhere cheaper, rather than suffer through this baroque ritual?

But then I thought perhaps they truly loved fancy restaurants? Maybe it was motivating for them to eat out – to help them focus on what they’d once enjoyed and were striving to get back? Or maybe they just really missed the experience?

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