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Why “Doing Without” Might Be the Game-Changer Your Business Is Ignoring—And How Going Without Could Cost You Everything

Why “Doing Without” Might Be the Game-Changer Your Business Is Ignoring—And How Going Without Could Cost You Everything

My dad and his sister grew up fine, but the risk of being spoiled never troubled them.

From salt and pepper to the spice of life

My dad was frugal all his life. My grandmother, too. When I think back to the money she’d share with us grandchildren while she wore the same clothes for a decade, my heart aches. Though I was oblivious to it at the time, of course.

Back in the late 1940s, my dad and my grandmother were going without. There were essentials that they should have had – but sometimes they didn’t have them.

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