Why “Doing Without” Might Be the Game-Changer Your Business Is Ignoring—And How Going Without Could Cost You Everything
I’ll define going without as trying to live without the essentials most people take for granted.
In contrast, doing without means you’re missing something – again usually something most others have and value, sure – but not something essential.
Going without: the essentials of modern life
- Around 2,000 calories a day
- Fruit, vegetables, and a healthy protein
- Somewhere safe, warm, and dry to sleep in and store your things
- Sufficient clothes to look tidy in social situations
- A straightforward way to get to and from work
- Access to electricity, cooking, and washing facilities
- A mobile number and an Internet connection
- Either a smartphone or a computer
Doing without: stuff you can sacrifice but you don’t want to
- Your own transport
- Furniture that’s not secondhand or from IKEA
- Netflix, Disney, Spotify, games consoles, and other entertainment platforms
- Holidays, whether at home or abroad
- New clothes, unless bought from TK Maxx or similar
- Buying meals, whether eating out or takeaways
- A home occupied only by you and your immediate family
- Anything made by Apple
- Bitcoin (I’m joking! Mostly)
These lists are clearly not exhaustive. They’re just an attempt to divvy up the non-negotiables of modern life.
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