The reason? Chesky nailed it—good times often comfort founders, letting them slide into mediocre strategies without much push. But tough times? They shove you into innovation overdrive, demanding relentless focus on what truly counts.
The numbers back this up: recession startups grow their R&D teams nearly 34 percentage points faster within a year than their expansion-era counterparts. So, rather than slowing you down, launching in a crisis can catapult you forward.
But Here’s the Deal: You Don’t Have to Do This Solo
Look, I’ve seen too many people stuck at the starting line—hungry for change but scared of missteps: picking the wrong business, sinking savings into the wrong pocket, or skipping critical moves that can make or break their journey.
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