Why the Creative & Communications Association’s Bold Rebrand Could Rewrite the Rules of the Industry—Insider Reveals All
Change is the only constant, right? So, when an institution with over six decades of history—the Institute of Advertising Practitioners in Ireland (IAPI)—decides to rebrand as the Creative & Communications Association (CCA), you have to wonder: what’s really driving this bold move? Is it just a snazzy new name, or a deeper shift acknowledging the whirlwind of technological disruption and the AI revolution reshaping the advertising world? CEO Siobhán Masterson thinks it’s the latter—seeing this rebrand as a clear-eyed step into a “very different, contemporary and hopefully future-focused” era where human creativity takes center stage amid machine intelligence. I’m honestly intrigued to see how CCA will steer the industry through issues of trust, transparency, and positioning Ireland as a hotbed for commercial creativity. So, what does this mean for advertisers navigating this brave new landscape? Let’s dive in and unpack what this evolution signifies for the future of advertising. LEARN MORE
The Institute of Advertising Practitioners in Ireland (IAPI) has rebranded as the Creative & Communications Association (CCA).
The change comes following a strategic review, which led to the launch of a three-year strategy in January, and long conversations with the trade association’s membership over the past year.
Speaking to Business Plus editor Sarah Freeman, CAA CEO Siobhán Masterson said that the advertising sector has changed so significantly since it was established more than 60 years ago.
Advertisers are now operating in a very different landscape to previously with constant technological disruption and the advent of artificial intelligence, necessitating that the organisation evolve too, she continued.
Masterson said that the new name reflects “a very different, contemporary and hopefully future-focused” organisation.
Entering the AI era, Masterson believes a premium will be put on human creativity and that CCA can lead on trust and transparency. Its members, she says, have been at the vanguard of AI and engaged with the Department of Enterprise on new guidelines.
Over the coming years, Masterson aims to position CCA as an external force for the advertising industry and help to position Ireland as a centre of excellence for commercial creativity.
Watch the full interview below:
In addition to representing the interests of members and convening them on issues of importance, CCA also acts as the local representative for the Effie and Cannes Lions awards.
Photo: (l-r) Sarah Freeman and Siobhán Masterson.
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