person sitting on a boat in a bikini by the water for bandana hair accessory trend
Image credit: Instagram/@haileybieber
dining scene with a view of the sea
Courtesy of Instagram // @sofiagrainge
celebrity sightings: day 12 the 78th annual cannes film festival
Arnold Jerocki//Getty Images

During Paris Couture Week in early July, Dianna Agron added a plain black bandana to her look to attend the Maison Margiela Haute Couture show, while Diane Kruger sported a striped option at Patou. And Gucci’s latest campaign, featuring Emily Ratajkowski in an archive-inspired, printed head scarf, solidifies that bandanas have become the must-have accessory of summer 2025.

emily ratajkowski in head scarf for bandana accessory hair trend
Photo: Courtesy of Gucci

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