WEALTH April 14, 2026 0 Comments

How Did Royal London Ireland Skyrocket New Business Sales by a Jaw-Dropping 62% in 2025?

Ever wonder what it takes to grab nearly one-third of the Irish broker life insurance market while simultaneously boosting turnover from premiums by a staggering 62%? Royal London Ireland did just that last year, turning heads with €569 million in premiums—up from €351.8 million in 2024—and an operating profit leap of 69%, soaring from €11.7 million to €19.8 million. It’s not just about numbers, though; it’s a testament to sharp customer focus, innovative products like the Personal Retirement Savings Account (PRSA), and a relentless commitment to value and service. Oh, and they paid out 99% of protection claims totaling €58 million, which, let’s be real, is exactly what customers want to hear. So, is Royal London Ireland merely surviving, or thriving so spectacularly that even the odds seem to be in their favor? I guess their string of awards and nearly perfect Trustpilot scores say it all—with real impact backing it up. Ready to dig deeper? LEARN MORE

Royal London Ireland retained a 30.2% share of the Irish broker life insurance market last year as it increased turnover from premiums by 62%.

The life insurance and pensions company brought in €569m in premiums last year, up from €351.8m in 2024.

Operating profit jumped 69% from €11.7m to €19.8m, contributing to operating profit within the wider Royal London group of £327, up 18% from £277m the previous year.

Royal London paid out 99% of all protection claims, totalling €58m.

“2025 was another successful year for Royal London Ireland,” said Noel Freeley, CEO of Royal London Ireland.

“Because of our unrelenting focus on providing the best customer service, we achieved over 60% growth in new business sales to €569m and an operating profit of €19.8m.

“This reflects the quality of our products and service across life and pensions, particularly our Personal Retirement Savings Account (PRSA), which we launched at the end of 2024.”

Freely added that Royal London Ireland paid an average of €152 to eligible customers in additional fund return through its ValueShare profit-sharing feature.

“We’re owned by the largest mutual life, pensions and investment company in the UK, and so, when we do well, we can share some of that success with customers,” he said.

“In April 2025, we shared an extra €152, on average, with each eligible customer through ValueShare. And we will be making our fourth ValueShare award in a row this month, which means we can add a boost to eligible pension customers’ policies, on top of their investment returns.”

Recognising its strong reputation with Financial Brokers, Royal London Ireland maintained its award-winning position as the Overall Financial Services Excellence provider.

It was also awarded its eighth consecutive win for service, and its customer reviews are consistently 4.9 out of five.

“Our financial results were matched by continued recognition for our service excellence and our overall proposition with numerous awards, including, for the fourth consecutive year, the Overall Financial Services Excellence award from Brokers Ireland. We also proudly scored 4.9 out of 5 from over 2,800 reviews on Trustpilot,” said Freeley.

“We are firm believers in the value of advice and that impartial financial advice is key to customers achieving the best outcomes.

“That’s why our products are only available through Financial Brokers.

“In 2025, we maintained our leading position in the broker life insurance market with sales of €236m. Royal London Ireland’s 2025 results are testament to the strength of our reputation within the broker community for delivering excellent service and great value.

“This performance underlines our focus on helping customers and their families to protect themselves and build their financial resilience.”

Photo: Noel Freeley. (Pic: Supplied)