How O’Donnells Crisps and Rachel Allen Are Quietly Revolutionizing Snack Flavors—And What It Means for the Industry’s Future
Ever wondered what happens when Irish culinary heritage meets top-tier snack innovation? Well, buckle up, because O’Donnells Crisps has just teamed up with the ever-talented Rachel Allen — broadcaster, author, and chef extraordinaire — to whip up not one, but two limited-edition flavors that are turning heads and tantalizing taste buds across Ireland. Imagine the earthy decadence of truffle perfectly balanced with sea salt, or the cozy, nostalgic embrace of a Sunday roast, all wrapped up in a crunchy, crave-worthy chip. It’s not just a snack; it’s a celebration of quality ingredients, Irish pride, and the sheer joy of sharing good food with the people you love. This partnership isn’t just about crisps—it’s about bringing people together, one irresistible bite at a time. Ready to dive in? LEARN MORE
O’Donnells Crisps has launched two limited-edition flavours in collaboration with broadcaster, author and chef Rachel Allen.
The new flavours — Sea Salt & Truffle and Sunday Roast — bring together O’Donnells’ passion for premium ingredients and Allen’s love of quality, flavour-led cooking.
Allen curated and crafted the flavours, honing their flavour profiles, drawing inspiration from comforting family meals and elevated everyday flavours.
The Sea Salt & Truffle crisps combine earthy truffle notes with perfectly balanced sea salt for a luxurious snacking experience while the indulgent Sunday Roast crisps capture the nostalgic flavours of a traditional Irish roast dinner.
The launch marks the start of a partnership between the Tipperary brand and Allen to celebrate a shared commitment to quality ingredients, Irish produce and bringing people together through great food.
Kate O’Donnell of O’Donnells Crisps said: “We’re incredibly excited to partner with Rachel Allen and to launch this collaboration together.
“Rachel shares our passion for celebrating quality Irish ingredients and creating food that brings people together, making this partnership a natural fit.
“Her vast experience, delicious cooking and commitment to quality align perfectly with what O’Donnells stands for, and we can’t wait for people across Ireland to experience the collaboration.”
Allen said: “As a long-time lover of O’Donnells Crisps, I was absolutely thrilled to be asked to collaborate on their new flavours – a true treat from a brand I adore!
“I’ve always believed that great food is about bringing people together, so partnering with O’Donnells felt like a perfect collaboration.
“Their crisps are made with such care for quality, so creating these flavours has been a real pleasure.
“I wanted to develop flavours that I’d genuinely reach for myself – one that is rich and indulgent in Sunday Roast, and another that is a flavour of crisp that we make ourselves at home in Sea Salt & Truffle.
“I hope people enjoy sharing them with family and friends as much as I’ve enjoyed creating them.”
Both limited edition crisps have made the shortlist for the Irish Quality Food and Drinks Awards 2026.
Photo: (l-r) Kate O’Donnell Rachel Allen and Ed O’Donnell. (Pic: Supplied)
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