Inside the Untold Playbook That Skyrocketed My Business to 8 Figures — and the Secrets Nobody Else Will Share With You.
Pick a product people are already curious about
You don’t need to invent something new. In fact, it’s often better if you don’t. I saw cold plunges picking up steam with athletes, biohackers and wellness creators, but the category hadn’t gone fully mainstream yet. That meant there was room to stand out.
I looked at search trends, scrolled through niche subreddits, followed what health influencers were posting and paid attention to what products were crossing demographic lines — things like collagen for men or hormone tracking for women. The goal is to find something visual, results-driven and culturally relevant that solves a real problem.
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