Inside the Untold Playbook That Skyrocketed My Business to 8 Figures — and the Secrets Nobody Else Will Share With You.
Add credibility by aligning with experts
In wellness, consumers are skeptical — and rightly so. That’s why I built an expert panel featuring doctors, physiotherapists and sports scientists who believe in the power of cold therapy. They contributed content and lent their names to the brand.
You can replicate this by reaching out to professionals who already talk about the benefits of your product type. Offer to feature them, link to their work and collaborate on educational content. It’s a win-win: they get exposure and your brand earns instant trust and SEO value.
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