The 3 Game-Changing Truths I Discovered Too Late That Could’ve Saved My Startup—and Your Sanity—20 Years Ago
Twenty years ago, I launched my company with a head full of optimism and a thin playbook. The market was smaller, capital was scarcer, and the word “scale” usually referred to manufacturing, not software.
Let me save you twenty years. Through three recessions, a pandemic and a Russian hack I’ll never forget, I learned that every outcome — good and bad — was dictated by three things: approach to equity, obsession with speed and commitment to building for the future, not just the present.
If I could sit down with a new B2B founder today, these are the three conversations I’d make sure we had — the same ones I wish someone had with me early on.
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