The 3 Game-Changing Truths I Discovered Too Late That Could’ve Saved My Startup—and Your Sanity—20 Years Ago
Related: What Every B2B Brand Should Be Doing to Earn Trust in 2025
3. Build like you’re already big
In hindsight, we made the classic mistake of building to match the previous quarter’s demand instead of our initial goals. We told ourselves that fifty customers was a stretch, so we provisioned servers, support seats and deployment scripts for a company that size — nothing more. As we started to scale, sales momentum started inching us closer and closer towards the ambitious 5,000-site mark we’d only daydreamed about.
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